A true story of True Repair
Told straight from my bookkeeping, my lead tracker and 54 pages of my journal: how we price, how we get our leads and what all of it cost. Then every system and script we run on is yours to copy into your own business.
I stopped selling hours and started selling the finished repair, at one fixed price. No welding shop I knew of worked this way, so there was no one to copy. I figured it out and wrote it all down. Mistakes included.
The resource I wish I'd had when I started.
Digital products only. Books, laptop and floppy disks are visual mockups. No physical items included.
574 leads. 123 jobs. 54 journal pages. Every number real.
CAD + tax. Instant digital download, Lead Tracker included.
"Honestly, it's the modern blueprint on how to start a welding business."
"Really simple to understand and very organized. The journal pages give the story an authentic feel and kept me engaged. The Toolkit is super straightforward. There's nothing you're hiding, it's all there to see. As someone curious about how these things start, it makes me so much more comfortable and confident starting my own."
BrandonSetting up his own welding business in Louisiana. Read an advance copy.
Every number is real
Straight from our bookkeeping and lead tracker. The good months and the ones that went sideways.
Leads tracked over 12 months
Jobs sold since September 2025
Of leads became paid jobs
Pages of my journal
January and February lost money. Every month since has turned a profit. September dropped to $8,960, and that's in there too. Along the way we spent $24,285 on ads to find out what sells, including what didn't.
$100,881 from January to October, on a pricing model the welding trade had never seen. The first $100k is the hardest, and nobody documents it cleanly. So we did.
Canadian dollars, service revenue from January 1 to October 1, 2026. Revenue is not profit. Your results depend on your market and your work.
Welding repairs, sold as packages
As far as I know, we're the only welding shop selling repairs at fixed package prices. No hourly rate. No guessing. These are our real prices.
Precision Repair
Precision Plus
True Repair
Before GST, as of October 2026. The Playbook shows where each price came from, which jobs get which package, and the rules that protect the price.
Not the welding. The business side.
Whether you're thinking about working for yourself or already taking jobs, these are the business questions we had to figure out, and what we did about each one.
How do I get leads?
Exactly how we get ours: Google Ads, the quote button, follow ups, reviews, videos and everything we tried that flopped. With what each one cost.
Playbook 6, 8, 9 and 10How do I charge?
Why we sell packages instead of hours, and where each price came from.
Playbook 1 to 3How do I make quoting fast?
Photos in, fixed price out, approved in writing.
Playbook 6 · ToolkitHow do I handle clients?
Price pushback, extra work, getting paid and earning trust.
Playbook 4, 5 and 9Which jobs are worth the risk?
What we take, what we decline and why.
Playbook 3 and 7How do I know where I stand?
What we track so problems show up early, not when it's too late.
Playbook 11 and 12 · TrackerSee how we did it. Then copy it.
See how True Repair runs, read what it took to build it, then take the exact systems we use every day. Copy, paste, and plug in your own business. One complete digital collection.
The Playbook
Understand how I did it.
The main piece. The pricing, quoting, lead generation and numbers behind the business, broken down into 12 chapters.
- Real jobs and prices
- How we get leads, and what each one cost
- Failed tests and the full numbers
The Story
See what it's really like.
What it took to get here. Going out on my own, including the uncertainty, setbacks, mistakes and progress.
- Going out on my own
- Custom fab to repairs
- Real journal pages
The Toolkit
Plug it into your business.
The scripts, prompts and systems we built through trial and error. Paste a file into ChatGPT or Claude, answer a few questions, and get your own version back.
- Pricing worksheet
- Quote prompt and follow-ups
- An AI prompt to adapt each one
Seven adaptable digital text files included with the Toolkit. Floppy disks are visual representations only, not physical products.
The Lead Tracker
One row per lead. The dashboard does the math.
- Close rate by package
- Revenue by source
- Who's due a follow-up today
- Built for Google Sheets
Before you buy
Who is this for?
Anyone interested in the business side of welding, especially welders thinking about working for themselves, people taking side jobs and new business owners. You don't need to own a business to read it.
What do I get?
The Playbook, The Story and The Toolkit as PDFs in one ZIP file, a printable paper lead sheet, seven adaptable digital text files and the Lead Tracker as a Google Sheet you copy into your own Drive. A free Google account is needed for the tracker. No physical products are included.
How do I get it?
Check out and you get a download link right away, also sent by email. The link works for 24 hours after your first download, so save the files somewhere safe.
Where should I start?
Start with the Playbook. It's the main piece. Then read the Story for what it took to get here, and use the Toolkit to put it to work. Working out prices? Playbook chapters 1 to 3. Need more work? Chapters 6, 8, 9 and 10.
Do I have to use package pricing?
No. It shows what we did and what happened. You decide.
Does it work outside Alberta?
Every dollar in it is Canadian. Your prices and ad costs will differ. The Toolkit prompts help you adapt it.
Will it show me how to get more leads?
It shows exactly how we get ours: Google Ads and how we filter them, the website button that turns visits into leads, follow ups, reviews, videos, outbound and repeat work, with what each one cost and what it brought in. Your market will be different, so treat it as our data, not a promise.
Is coaching or support included?
No. It's a one-time download. No coaching, personal support or future updates.
Inside True Repair
The Playbook · The Story · The Toolkit · Seven Digital Files · Lead Tracker
Digital download only · No physical products
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